About Us
Bill founded FWM in 2015 after stints at two major investment banks, Merrill Lynch & UBS. During his time at these so-called "wirehouses", he quickly learned that becoming an independent financial advisor would best serve both clients and advisors. Jeremy joined Bill in 2019. He didn't take much convincing. They both recognized that all Financial Advisors should be fiduciaries for their clients.
Bill Murray
Founder, Attorney-at-Law
Bill grew up in Sandusky, Ohio, graduating from Sandusky High School in 2001. He attended Boston College and earned a bachelor’s degree in Sociology, and then began law school at Suffolk University in Boston. After his first year, he studied abroad in Lund, Sweden, studying comparative corporations and international human rights. Upon his return, he transferred to Capital University Law School in Columbus, OH, where he finished his degree and subsequently passed the Ohio Bar Exam. After two years practicing law, he realized his passion was investing, and he joined Merrill Lynch's advisor training program in Columbus.
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Bill left Merrill to return home to Sandusky where he joined a team at UBS. After two years, he finally realized his dream of going independent, and started Firelands Wealth Management in Huron. He is FWM's resident estate planner, helping clients manage their legacy.
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When he's not serving his clients at FWM, Bill is serving his community on several boards of directors. Since 2019, he has been the president of the Huron Chamber of Commerce. In this role, he successfully oversaw the merger of the HCOC into the newly formed Greater Sandusky Partnership (GSP), on whose board he now also serves. He is also the Vice President of Kinship House, the area's only Supervised Visitation Facility. As of December 2024, he also serves on the board of Plum Brook Country Club.
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Bill and his wife, Cate, live in Huron with their two daughters. He is an avid golfer and skier, and enjoys cooking and reading.
Jeremy Pifer, CFP
Financial Advisor
Jeremy was born and raised in Bellevue, OH. He received his B.A. from The Ohio State University in 2005 and a master's degree from Ashland University in 2010. He started with Ohio National Financial Services in 2009 as a Life, Health, & Disability Income insurance agent. The following year he passed the FINRA series 7 exam to enter the world of investments and later added series 66 and 24 licenses as well. After a nearly a decade in the insurance and broker-dealer world, Jeremy received his CERTIFIED FINANCIAL PLANNER™ designation in 2018 and decided to join Bill the following year at Firelands Wealth Management to focus on truly independent, fiduciary financial planning for his clients.
In his spare time, Jeremy has a collection of hobbies that include: Brazilian Jiu Jitsu, sailing, fly fishing, beer brewing, hiking/camping, hobby farming, cooking, playing multiple instruments, amateur radio, and more. Above all these, is spending time with his wife of over 17 years and their two children in their Milan, OH home, just off the village square.